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The Boomer woman is a consumer that luxury brands want to resonate with.

– The more mature luxury consumer places the highest priority in making memories and experiences.

Results found that the “female” applicants were rated significantly lower than the 'males' in competence, hireability, and whether the scientist would be willing to mentor the student.” - Scientific American'The problem is that the idea that women are not as good is so deeply embedded in the mind of so many people in positions of power, that it is not even recognized.

It’s a belief system that leads one to automatically and without awareness, connect “women” with “lower standards” and “woman as good as a man” with "the exception." ... It’s why women must be 2.5 times as good as men to be considered equally competent.

More than 1.3 million women professionals and executives earn in excess of $100,000 annually.

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